- Who we are
We are Trade 4 Less Limited, you can find out how to contact us in Section 9 below.
- Your Privacy
In the course of our dealings with you, we will collect and process personal information about you. Personal information includes any information allowing us to identify you as an individual, for example, your name, your email address or your telephone number.
We are committed to protecting your privacy. We will use your personal information in accordance with all applicable laws and regulations that relate to data protection and privacy, including the EU General Data Protection Regulation (GDPR).
This document tells you:
- what personal information we collect;
- why we collect this information;
- how we will use it;
- how long we will keep it;
- who else will see it;
- how you can contact us;
- your rights in relation to the personal information that we hold, including your rights to change, delete and see your information.
- What information do we collect?
We collect the following types of information:
(a) Information we collect when you register with us
When you register with us, we will ask you for a number of pieces of information including:
- your name;
- your postal address;
- your email address;
- your telephone number;
- your profession;
- a password - please keep this safe;
- whether you would like to receive information from us via email, SMS text, post or telephone;
- if you are placing an order, we will also ask for your payment card number, expiry date and CVV number.
(b) Information we collect about how you use our website and apps
When you shop with us, browse our websites or other organisations' websites where our adverts are shown, we will collect:
- information about any devices you have used (including the manufacturer, model and operating system, IP address, browser type and mobile device identifiers);
- cookies and information about your online browsing and purchasing behaviour and history on our websites and apps, your location, your product selection, and information about when you click on one of our adverts (including those shown on other organisations' websites);
- information when you write a review or ask a question or provide an answer via our Q&A section;
- details of your purchases with or through us;
- photos and videos you have uploaded on our web and mobile platforms and applications;
- information about your preferences in connection with our website, for the purposes of enhancing and personalising your experience;
- CCTV footage when you visit our premises; and
- information when you "share this" product review via Facebook, Twitter, GooglePlus and other social media channels.
If you register an account with us, we may be able to link the information collected from you before registration and apply it to your registered account or future information that we collect after you have registered.
- Why do we ask for this information?
When you place an order online or by phone we need your contact and payment information to enable us to take payment and fulfil your order. We also request your contact information and need your payment information when you shop offline with us through our trade counters. You can browse our website without providing us with any of this information. When you want to place an order via the website, we ask you to login or register so you can open a customer profile and upload and save images, save your browsing information and your preferences and retrieve them from any of your devices.
You may also provide us with personal information via our forums, product questions and reviews, survey responses or competition entries.
We will ask for or collect your information when you use our trade counter.
You do not have to give us permission in order to use our website.
We ask for your permission to send you marketing and promotional material using your address, telephone number, email address and SMS, so that we can send you free gifts, discount vouchers, invitations to events, special offers, market research, and other marketing material that we believe may be of interest to you. If you give permission, you will be able to withdraw it at any time by:
- emailing firstname.lastname@example.org
- telephoning 01270 446 404
- writing to us at Customer Correspondence, Trade 4 Less Limited, 247 Broad Street, Crewe, CW1 4JJ.
Even if you choose not to receive this marketing information, we may still use your personal information to provide you with important services communications, including communications in relation to any orders you submit or products you purchase.
- How do we use your personal information
The purposes for which we use your personal information. We are also required by law to state a "legal basis for processing", i.e. to tell you on what grounds we are allowed to use your information. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information in order to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests.
- How long do we keep your personal information?
We are required by law to keep your personal information only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal information will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.
- Who do we share your personal information with?
We may disclose your personal information to third parties, including in the following circumstances:
- We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to fulfil orders, deliver packages, send postal mail, SMS text messages and email, maintain and update our databases of customer details (including the removal of repetitive or incorrect information), analyse data to help us develop, provide and improve our services, provide marketing assistance, process payments and refunds, carry out surveys, provide customer service and handle claims. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details, and for purposes such as credit checking and fraud prevention.
- We may share information that we hold about you (for example, your email address and information about your purchases) with third parties that also hold your information or have an existing online relationship with you in order to identify you and to enable us to provide you with relevant marketing online. For instance, we may share your information with social networking sites such as Facebook, Instagram, Twitter, YouTube and Google so that they can identify you as a customer of ours and can tailor the marketing we send you via their sites, applications, and products.
- We may pass your details to third parties (such as Experian) for the purpose of improving the quality and accuracy of our database, suppressing records for deceased people and movers, for appending marketing information and for solvency and credit scoring purposes.
- We may pass your details to third parties for market research purposes and they may then contact you to request that you answer surveys, or to conduct research on our behalf.
- We may pass your details to a third party to a tag management provider that facilities the use of the data captured during a visitor's journey through our site to enable functionality, analytics, and marketing communications.
- We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
- We may pass personal information to our insurers in the event that a claim is made or could be made against us.
- In the event that we sell or buy any business or assets, we may disclose personal information held by us to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party, personal information held by us will be one of the transferred assets.
- We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates); or to protect our rights, property or safety or those of our customers, employees or other third parties.
- We may share anonymous or aggregate data (such as aggregated statistics or other anonymised data) with third parties.
Links to external sites
Please note that third party websites and applications are not under our control. When you click through to these websites or access these applications you leave the area controlled by us. We do not accept responsibility or liability for any issues arising in connection with the third party's use of your data (including your personal information).
Where will your personal information be processed?
Your personal information may be transferred to, and stored and processed in, one or more countries outside the European Economic Area (EEA), including countries which do not provide equivalent protection for personal information. In these circumstances, we will take reasonable steps and implement appropriate measures to ensure that your personal information is adequately protected in accordance with the law.
These measures generally include either:
- Transferring personal information to countries that have been deemed to provide an adequate level of protection for personal information by the European Commission; or
- Transferring personal information where the recipient has agreed to a European Commission approved data transfer agreement in the form of the standard contractual clauses.
- Occasionally, we may transfer your personal information in circumstances where there are no adequate safeguards where this is permitted by data protection law.
Please contact us using the details below if you want further information on the specific safeguards used by us when transferring your personal information out of the EEA.
- Your rights
You have the right to ask us to:
- Confirm what personal information we hold about you and provide you with a copy of that data;
- Correct any personal information that is inaccurate;
- Remove your personal information where there is no good reason for us to continue to hold that data;
- Temporarily stop using your information if you are questioning our right to use that data;
- Stop using your personal information unless we can demonstrate a valid reason why we need to continue to hold that data e.g. to support a product warranty;
- Stop using your personal information to send you marketing materials such as our catalogue, marketing email, discounts or vouchers.
- Provide you with the personal information that you have provided to us, in a structured and commonly-used electronic format, or transmit that information directly to another company if that is technically feasible. This applies where we are using your personal information on the basis of your consent or because it is necessary to perform a contract with you (see How do we use your personal information, above).
Our security procedures mean that we may request proof of identity before we are able to disclose your personal information to you or comply with other requests.
We want to make sure that the personal information we hold about you and your preferences as to how we contact you are accurate and up to date. If any of the details are incorrect, please let us know (details below) and we will amend them.
You also have the right to make a complaint to the Information Commissioner's Office if you're not happy with how we've handled your personal information. You can contact the supervisory authority at:
- Email: email@example.com
- Phone: 0303 123 1113 (local rate) or 01625 545 745
- Post: Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
- Website: ico.org.uk
- How to contact us?
To update your details or ask for a copy of your personal information:
- You can call us on: 01270 446 404
- You can write to us at Customer Correspondence, Trade 4 Less Ltd, 247 Broad Street, Crewe, CW1 4JJ
- The Data Protection Officer can be contacted on firstname.lastname@example.org, or you can write to them at the address above.
- Protecting your personal information
The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our services. We cannot guarantee the security of your data (including your personal information) transmitted to our services; any transmission is at your own risk.
It is important for you to protect against unauthorised access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet cafe.
- Updates to this notice
We may update this notice from time to time. The latest version of this notice will be posted on our website.